THREE POINTS SOCIAL

Industries / Tourism & Vacation Rentals

Local SEO for tourism & vacation rentals.

Travelers plan on Maps and book on impulse. We get you found in English and Spanish, before the platforms take their cut.

  • Bilingual by default
  • Direct-booking focused
  • Seasonal demand capture
A holiday villa with terracotta roof tiles and arched terraces under a blue sky.

Searches this page is built to win

  • things to do in [city]
  • boat tours near me
  • vacation rentals [city]
  • snorkeling tour near me
  • tours en [ciudad]
  • fishing charter [city]

01

Every booking through a platform costs you 15–20%. Every direct booking doesn't.

Tourism businesses hand most of their discovery to booking platforms and pay for it on every reservation. Google Maps is the one channel where the traveler reaches you directly.

01

Travelers find you through a platform, not through you

If your own profile doesn't rank, the traveler books through an intermediary and your margin goes with them — for a customer who was searching in your city anyway.

02

You're invisible in the language half your market speaks

A large share of travel searches in US and Caribbean markets are in Spanish. An English-only profile is absent from all of them, and the competition there is far thinner.

03

Your visibility doesn't match your season

Travelers research months ahead and book close in. A profile that only gets attention during high season misses the research window that determined the booking.

04

You're categorized as a generic attraction

Snorkeling tours, fishing charters, city tours, day trips, beachfront rentals and pet-friendly stays are all distinct searches. One generic listing competes for none of them well.

2 languagesEnglish and Spanish, as standard
0%Commission on a direct booking
60–90Days to first ranking movement

02

What we do for tourism & rental businesses.

Bilingual visibility, experience-level targeting and a booking path that keeps the commission in your pocket.

01

Bilingual profile optimization

Full English and Spanish profile content, services and posts so you appear for travel searches in both languages instead of half your market.

02

Experience-level targeting

Each tour, charter, excursion or property type targeted individually — snorkeling, fishing, sunset cruise, city tour, beachfront, pet-friendly — rather than one catch-all listing.

03

Direct-booking path

Booking links, availability details and contact options placed on the profile so travelers who found you organically book with you, not through a platform taking a cut.

04

Seasonal visibility calendar

Content and posts scheduled around the research window, not just the travel window, so you're visible while the trip is still being planned.

05

Multilingual review generation

Review requests in the traveler's language, timed to the end of the stay or experience while the memory is fresh.

06

Photo & experience gallery

The images that sell a trip — the boat, the view, the room, the guide — uploaded on a cadence that keeps the gallery current across seasons.

03

Tourism & rental questions

Can a vacation rental have a Google Business Profile?

In many cases yes, if it operates as a lodging business with consistent contact details and, where required, proper licensing. Rules are strict here, so we confirm eligibility before setting one up rather than risking a suspension.

Will this replace the booking platforms?

It reduces your dependence on them. Most operators keep platform listings for reach and use direct visibility to shift a growing share of bookings to full margin. Even a modest shift changes the math meaningfully.

Do I really need Spanish content?

In US and Caribbean travel markets it's often where the easiest gains are. The search volume is significant and far fewer competitors have bothered to optimize for it.

Our business is highly seasonal. When should we start?

Three to four months before your season. Rankings take 60–90 days to build, and travelers research well ahead of arrival, so the work has to precede the demand.

We run several tours. Separate listings for each?

One profile, with each experience as a distinct service and its own content and photos. Separate listings for the same operation create duplicate issues and usually cause more harm than good.

No commitment

Get booked direct.

Tell us your business and where you operate. We'll audit your Google Business Profile in both languages, check your rankings, and send you a free breakdown of what's missing.

Free GBP audit — 3 quick fields

No credit card · No obligation · We reply within 1 business day