You're listed as a "lawyer," not as what you do
"Personal injury attorney," "divorce lawyer" and "immigration attorney" are the searches with intent behind them. A general listing competes with every firm in the city for none of them specifically.
Industries / Lawyers & Law Firms
Local SEO for lawyers & law firms.
People look for a lawyer on the worst day of their year. We make your firm the one they find and trust first.
- Practice-area targeting
- Built for high-value cases
- Reputation management included
Searches this page is built to win
- personal injury lawyer near me
- divorce attorney [city]
- criminal defense lawyer near me
- immigration attorney [city]
- abogado cerca de mí
- free consultation lawyer
01
One case can be worth a year of marketing. You're bidding against firms who know it.
Legal is the most expensive local search category in the country. Ranking organically in the map pack is the only channel where you're not outspent by definition.
Your firm has eleven reviews
Legal clients read reviews harder than almost any other category. Low volume reads as inexperience regardless of how long you've practiced, and most firms never build a request process because the outcome felt awkward to ask about.
Ad costs have priced you out of the top
Some legal clicks cost hundreds of dollars. The map pack sits above the organic results and below the ads, and it's earned rather than bought.
Multiple attorneys, one flat profile
A firm where each attorney's practice focus is invisible is a firm competing on name recognition it doesn't have yet.
60–90Days to first ranking movement
Per-areaPractice-area level targeting
EarnedMap pack placement, not bought
02
What we do for law firms.
Visibility on the practice areas you actually want, and a reputation profile that converts a nervous searcher into a consultation.
Practice-area targeting
Each area you want cases in — injury, family, criminal defense, immigration, estate, employment — set up and optimized as a distinct service with its own search intent.
Consultation-driven review generation
A request process built for legal, timed to case resolution and worded so clients can leave a review without disclosing anything they'd rather not.
Attorney profile visibility
Individual attorneys, their bar admissions, languages and focus areas made visible so searchers looking for a specific kind of representation find a specific reason to call.
Trust signal management
Consultation availability, fee structure, languages, accessibility and contact options surfaced on the profile — the details that decide the call when three firms look equally qualified.
Review response & reputation defense
Every review answered professionally, including hostile ones from opposing parties, in language that never touches confidentiality and always reads well to the next client.
Case-source tracking
Call and form tracking that shows which practice areas and which searches are producing consultations, so budget follows the cases worth having.
03
Law firm questions
Is this compliant with bar advertising rules?
The work is profile optimization, review requests and factual content — all standard. Bar rules vary by state, particularly around claims of results and specialization, so we keep language factual and have your firm approve anything published.
Can we rank for more than one practice area?
Yes, and you should. Each area gets its own services, content and signals. Firms that concentrate on two or three areas usually see faster movement than firms spreading across eight.
How do we get reviews when clients want privacy?
Most clients will leave one if the ask is well-timed and the wording makes clear they needn't mention details. We handle the timing and the template. Even short reviews carry weight — volume and recency matter more than length.
Can you remove a review from an opposing party?
Sometimes. If it's from someone who was never a client it may violate Google's policies and we'll file for removal. If it stays, the reply is what matters — professional, non-defensive, revealing nothing.
We already spend on Google Ads. Does this replace it?
It complements it. Ads stop the moment you stop paying; map pack rankings persist. Most firms we work with keep ads running for their highest-value area and use local SEO to lower overall cost per case.
Other industries we work with
View all industriesHome Services
Plumbers, HVAC techs, electricians and roofers get their most urgent calls from Google Maps. We put you in the 3-pack when a pipe bursts or the AC quits.
Lawn Care & Landscaping
Rank for "lawn care near me" in every neighborhood you serve, without a storefront. We set up your service areas the right way from day one.
Tree Services
When a storm drops a tree, homeowners call the first name on the map. We make sure it's yours, for the emergency removal and every trim job after.
Dental & Medical Clinics
Patients choose clinics by location, reviews and photos. We optimize your profile so new patients book with you, not the office down the street.
No commitment
See where your firm ranks today.
Tell us your firm and practice areas. We'll audit your Google Business Profile, check your rankings against competing firms in your city, and send you the breakdown — free.