THREE POINTS SOCIAL

Industries / Home Services

Local SEO for home service contractors.

When a pipe bursts at 11pm, nobody opens page two. We get your business into the three map results that get the call.

  • First results in 60–90 days
  • No long-term contracts
  • Service-area setup included
A plumber reaching under a kitchen sink to tighten the trap fitting.

Searches this page is built to win

  • emergency plumber near me
  • HVAC repair near me
  • electrician near me
  • roof repair [city]
  • 24 hour plumber
  • AC repair open now

01

Emergency work goes to whoever shows up first.

Home services is the most competitive category in local search, and it's decided in under thirty seconds. Here's what keeps most contractors out of the top three.

01

Your service area is set up wrong

Most contractors either list one address and lose the surrounding towns, or draw a service area so wide Google trusts none of it. There's a right way to define radius and city coverage, and it changes which neighborhoods you show up in.

02

You're categorized as a generalist

"Contractor" competes with everyone. "Emergency plumber," "HVAC contractor" and "drain cleaning service" compete with far fewer businesses and match what people actually type.

03

Your reviews stopped six months ago

Google reads review recency, not just count. A profile with 80 reviews and nothing since spring loses to one with 40 reviews and three from last week.

04

You're closed when the money is

If your hours say 8–5 and you actually answer emergency calls, Google filters you out of every after-hours search. Hours, attributes and a 24-hour designation change who sees you at midnight.

60–90Days to first ranking movement
3-packThe only result that matters
24/7Visibility on emergency searches

02

What we do for home service businesses.

One connected system: your Google profile, your service areas, your reviews and the tracking that proves which calls came from where.

01

Service area & radius mapping

We map every city, ZIP and neighborhood you actually serve and configure your profile so Google ranks you across all of them — not just the town your truck is parked in.

02

Trade-specific category targeting

Primary and secondary categories chosen per trade — plumbing, HVAC, electrical, roofing, restoration — plus every service and attribute Google offers for them.

03

Emergency & after-hours visibility

24-hour and emergency attributes, correct hours, and posts timed to storm, freeze and heat-wave demand so you capture the surge instead of watching it.

04

Review generation from the truck

A request flow your techs can fire from a phone before they leave the driveway, plus professional replies to every review — including the angry ones.

05

Job-site photo strategy

Before-and-after uploads, geo-tagged to the neighborhoods you want to rank in. It's the freshness signal most contractors never send.

06

Call tracking by source

You'll know how many calls came from Maps, from search, and from which city — so you can see the return instead of guessing at it.

03

Home services questions

I work out of my home — can I still rank?

Yes. Service-area businesses can hide their address and still rank across the whole territory. It has to be configured correctly or Google restricts your reach, which is one of the first things we fix.

Can I rank in towns I don't have an address in?

You can, and most of our home service clients do. It takes correct service-area setup, location-relevant content, citations and reviews that mention those areas. It's slower than ranking in your home city, but it works.

How fast will the phone actually ring?

Profile completeness and category fixes often move visibility within two to four weeks. Meaningful, steady call volume typically lands in the 60–90 day range, faster in less competitive markets.

We're licensed in multiple trades. Does that help or hurt?

It helps if it's structured right. Multiple categories and service lists let you appear for more searches. It hurts when everything is dumped under one generic category, which is the usual setup we inherit.

What if my profile got suspended?

We handle reinstatements. Home services is the category Google suspends most, usually over address, service area or category issues. We diagnose the cause, correct it, and file the appeal.

No commitment

See why you're not in the 3-pack.

Tell us your trade and the cities you cover. We'll audit your Google Business Profile, check your rankings across your service area, and send you a plain breakdown of what's holding you back — free.

Free GBP audit — 3 quick fields

No credit card · No obligation · We reply within 1 business day