THREE POINTS SOCIAL

Industries / Real Estate

Local SEO for real estate agents & brokerages.

Sellers want the agent who owns their neighborhood. We make the map say that's you.

  • Neighborhood-level ranking
  • Seller-lead focused
  • Agent & brokerage profiles
A hand holding out a set of house keys in the doorway of an empty home.

Searches this page is built to win

  • realtor near me
  • real estate agent [neighborhood]
  • listing agent [city]
  • sell my house fast [city]
  • best realtor in [city]
  • agente de bienes raíces cerca de mí

01

Listing portals own the property searches. You can still own the agent search.

You will not outrank the national portals for "homes for sale." You don't need to — the searches that produce listings are agent searches, and those are winnable.

01

You're competing for the wrong search

"Homes for sale in [city]" belongs to the portals. "Realtor near me," "listing agent [neighborhood]" and "sell my house fast" are agent searches — higher intent, lower competition, and they produce listings.

02

Your neighborhood expertise is invisible

Sellers want someone who knows their specific area. If your profile names a city and nothing finer, you look like every other agent in that city.

03

You have four reviews and forty transactions

Agents close deals and never ask. Sellers interviewing three agents read reviews closely, and review count is the first proxy for experience they encounter.

04

Your brokerage profile buries you

Individual agents can hold their own profiles alongside the brokerage. Most never set one up, and give away every "agent near me" search in their farm area.

Agent searchWhere the listings actually come from
NeighborhoodThe level sellers search at
60–90Days to first ranking movement

02

What we do for agents & brokerages.

Neighborhood-level visibility on agent searches, and the review profile that wins the listing appointment.

01

Agent profile setup & optimization

Your own Google Business Profile, correctly configured alongside your brokerage so you rank for agent searches in the areas you farm.

02

Neighborhood-level targeting

Service areas and content built around the specific neighborhoods, subdivisions and ZIPs you work — the level sellers actually search at.

03

Seller-intent targeting

Listing agent, home valuation, "sell my house" and relocation searches targeted specifically, because seller leads are the ones worth the marketing.

04

Post-closing review generation

A request process triggered at closing, when clients are at their happiest, that builds the review count a listing appointment is judged on.

05

Specialization positioning

First-time buyers, luxury, investment, relocation, 55+, bilingual service — surfaced so you attract the client type you actually want.

06

Lead tracking

Call and form tracking that shows which neighborhoods and searches produced inquiries, so your farm spend follows the results.

03

Real estate questions

Can I have a profile if I work under a brokerage?

Usually yes. Individual agents can maintain their own listing alongside the brokerage. It has to be set up correctly to avoid duplicate-listing problems, and some brokerages have their own policies worth checking first.

Can I really compete with Zillow and Realtor.com?

Not for property searches, and you shouldn't try. Agent searches are a different set of results where the portals don't appear the same way — and those are the searches that bring you listings.

How specific can I get with neighborhoods?

Quite specific. Subdivision and neighborhood-level searches have low volume and very low competition, which is exactly what makes them valuable. A handful of areas you genuinely dominate beats a whole city you don't.

I only have a few reviews. How long to build that up?

Faster than you'd think once there's a process. Past clients respond well to a direct ask, and agents typically go from a handful to a competitive count within a few months of closings.

Does this work for teams and brokerages, not just solo agents?

Yes. Teams get a team profile plus individual agent profiles structured to reinforce rather than compete, with reporting that shows which agents and areas produce the leads.

No commitment

Own your farm area on Google.

Tell us your name and the neighborhoods you work. We'll audit your Google Business Profile, check where you rank for agent searches, and send you the gaps — free.

Free GBP audit — 3 quick fields

No credit card · No obligation · We reply within 1 business day