THREE POINTS SOCIAL

Industries / Med Spas & Beauty

Local SEO for med spas & beauty studios.

Your clients decide with their eyes. We turn your Google profile into the portfolio that books the appointment.

  • Photo-led optimization
  • Treatment-level targeting
  • Booking link built in
An aesthetician brushing a clay mask onto a client's face at a med spa.

Searches this page is built to win

  • med spa near me
  • botox near me
  • laser hair removal [city]
  • lip filler near me
  • microneedling near me
  • best facial [city]

01

They're not reading. They're looking.

Beauty and aesthetics is the most visual category on Google Maps, and the profile does nearly all of the selling before anyone reaches your website.

01

Your photos are six months old

Clients swipe the photo gallery first and the reviews second. A gallery of stock images or dated interior shots loses to a competitor posting real results weekly.

02

Everything sits under "med spa"

Botox, filler, laser hair removal, microneedling, body contouring and facials are separate searches with wildly different values. One category competes for the cheapest of them.

03

You're not visible for the treatment, only the category

Clients search the procedure by name, often with a brand. If your services list doesn't carry those exact terms, you don't enter the consideration set.

04

Bookings go through a phone call nobody wants to make

Your clients are scrolling at 10pm. Without a booking link on the profile, the intent evaporates before morning.

Per-treatmentTargeting, not one category
WeeklyFresh photo and post cadence
60–90Days to first ranking movement

02

What we do for med spas & beauty businesses.

A profile that looks like a portfolio, targets treatments by name, and turns an evening scroll into a booked appointment.

01

Treatment-level targeting

Each service — injectables, laser, skin, body, hair, lashes, brows — set up with the exact terms and brand names clients search for, not a single generic category.

02

Visual content program

A weekly cadence of before-and-afters, treatment room shots and team photos, uploaded properly so the gallery reads as an active, current portfolio.

03

Booking integration

Booking links, appointment attributes and online scheduling wired into the profile so clients can book at 10pm without calling anyone.

04

Review generation after treatment

Requests timed to when results have settled and clients are happiest, plus replies that acknowledge without disclosing what anyone had done.

05

Offer & promotion posts

Seasonal packages, new-device launches and membership offers published as posts — the freshness Google rewards and the nudge clients act on.

06

Competitor gap analysis

A read on which treatments competitors in your area rank for and where the openings are, so you build visibility where demand isn't already spoken for.

03

Med spa & beauty questions

Can I post before-and-after photos on Google?

Yes, with written client consent and without identifying anyone. We handle the consent language and the upload cadence. For medical-aesthetic treatments we keep claims factual, since regulated results language can cause problems.

How often do photos actually need to go up?

Weekly is the target. This is the category where gallery freshness moves the needle most — clients notice a stale gallery immediately, and Google reads upload activity as a quality signal.

Should each injector have their own listing?

Usually not. For most spas a single strong profile beats several thin ones. Individual provider listings can make sense when practitioners operate independently — we assess before recommending it.

Can I rank for brand-name treatments?

You can rank for searches that include them, through your services list and profile content. We keep the usage factual and descriptive rather than implying an affiliation you don't have.

We're in a saturated market. Is it too late?

Saturated markets are usually saturated at the category level and wide open at the treatment level. Ranking for a specific procedure in your neighborhood is far more achievable than "med spa" city-wide, and it books better clients.

No commitment

Turn your profile into your portfolio.

Tell us your studio and the treatments you want more of. We'll audit your Google Business Profile, check where you rank per treatment, and send you the gaps — free.

Free GBP audit — 3 quick fields

No credit card · No obligation · We reply within 1 business day